Lance Betting | Phase 0.1
RESEARCH, COMPETITIVE ANALYSIS, PROTOTYPES, ROAD MAPS · 2023 BRAZIL APP
General description
The objective of this project was to carry out a competition investigation, identify and analyze the most essential pages identifying their patterns and acquire more knowledge about online bookmakers in Brazil. For this, we carry out an in-depth analysis of competencies in the following areas: Registration, Log In, Account menu, cashier, promotions, navigation, Home page, Landing Page, Sports page, Casino Lobby, Footer, Betslip, Help Center and Spin zone. An area specialist was hired who helped us get to know our key users in depth.
My contributions
This project was done together with my UX teammates and reviewed by the product owners.
Phase 0.1
We start with the analysis of the Registry area. Due to the length of the project I have decided to share only this presentation, which summarizes competition research in this area.