Lance Betting | Phase 0.4
RESEARCH, JOURNEY MAP, UI DESIGN & PROTOTYPE BRAZIL WEBSITE · 2023
General Description
In this project the objective was to study and explore the market, trends and patterns from CX's perspective, discovering weaknesses and strengths for the competitors and identifying opportunities to take advantage. The methodology used is Journey Mapping, it is about a visualisation of the process that a person goes through in order to accomplish a goal. In the following sections, we are going through the Refer a Friend option with different competitors and propose a possible solution.
RAF Journey Mapping Airbnb. Key points
· Explain how works in just 3 steps. · We need to evaluate how difficult is to find new users and what is the real value of them and be fair. · Is a good idea to inform the user about the progress on the earnings page. · Share in the most typical and possibly the most easy way to share. We want the user to become familiar with the screen to share photos.
RAF Journey Mapping Revolut. Key points
· Revolut have 4 steps to follow by the friend: Sign up with a link, Deposit, order a card, and Make 3 purchases of 5€ min. Have due data (specify in the subtitle). · The reward is win 50€ per friend. · Have an onboarding video, they follow the latest trends. · They send an email with a dynamic GIF included. · Maybe we should have in mind to include animated videos on our website in the future, the user doesn’t need to read the images and talk for themselves. · Easy to share in different ways: social media, links, messages and more.
RAF Journey Mapping 1Xbet. Key points
· They use a piramidal technique. This means you win for your friends who bet and for your friends invited by your friends who bet, and consecutive. · Invite a friend should be inside My account. · Use of images as visual support and facilitate the user's understanding of the conditions to earn benefits by inviting a friend · Don’t send an invite friends email. But they have a category named Invite Friends
RAF Journey Mapping Lance Betting. Key points
Carry out a journey mapping of our proposal to compare with our competitors. · We can introduce an "Refer a Friend" section inside My account. It is the result of a mixture of techniques from those previously observed in our analysis of competencies. · I have prioritised keeping it simple, the pyramid technique is ingenious but too complex. · Be clear and transparent, provide the user with information about their progress. · Opt for the most familiar and simple way to share. Email is discarded since it is easy to send an email but not to send several, we don’t want one reference per user, we want more. · In the empty state we want to induce the user to do an action. Add a CTA, giving the solution. · Celebrating every time you reach a goal is important, every human being yearns to be recognised and valued, it doesn't matter if you are from Brazil or China.
Refer a Friend. Figma Prototype
The proposed solution in the prototype is that the user has a section to invite friends within his account in addition to receiving at the time of log in an email in his inbox with the same promotion. While this promotion is fixed, it could have a limit or reset every time. All this must be explained clearly in terms and conditions.