About the project
This project was very interesting since we connected very well and on both sides we were very critical and demanding with the final result to get the brand to transmit part of a message a potential vibration.
The game of the variation of the points that marks the three "i" represents the periodic training of each professional, also on a personal level.
The shape of the logo is inspired by a “Cardioid” can be defined as the trace of a point on a circle that rolls around a fixed circle of the same size without slipping.