BRANDING, SM AND DESIGN WEB · 2023 SWEDEN · ARVIKA
Lila Lagohm is a company with multinational growth expectations, specialized in the training of yoga instructors, yoga courses and workshops, special treatments and products related to this practice with a unique and exceptional philosophy. Strange Bright made the design of its logo and with special delicacy and the ideas quite clear after the resolution of Brief that explored to the bowels of the essence of this brand, in order to develop a useful logo as well as beautiful, flexible and different.
Uncoated colors on natural offset papers. The color mode used will depend on the type of application. For offset printing it is recommended to use Pantone or failing that CMYK. For screens and machines digital printing we will use RGB.
The isotope represents the Symbol of the Trinity, the Lilac flower and the color itself. Playing with the angle of the vector we get an ideal pattern for symbolic and minimalist use as well as for printing on clothing, yoga mats, business cards, signs, posters...